Intel cans IDF Taiwan 2009

According to a report from Digitimes, chip giant Intel is canceling IDF Taiwan 2009. The Intel Developer Forum is a technology convention focused on Intel products and is a chance for Intel to unveil new products and roadmaps to the press, analysts, and industry insiders.

There were three IDF events in 2008 so having one less isn’t a major loss, though it is a sign of the tough economic times that every company, including Intel, is facing right now. The flagship event–IDF 2009 San Francisco–is still planned for September 22-24, 2009 at the Moscone Center as is the April event at Beijing International Convention Center. The lack of a Taipei event, which would have run from November 16-17, means Intel will skip this important manufacturing and technology area, but it was close enough to the San Francisco IDF that is was clearly the one to be dropped. Intel’s presence at Computex 2009 should help offset the loss of this particular Forum though.

Welcome News For Builders: Intel, AMD Slash Chip Prices

There's at least one silver lining to the terrible economy: System builders trying to survive can at least appreciate that hardware vendors in the same boat are starting to offer bargain-basement deals on components--the kind of savings that can be passed on to their own reluctant customers.


It's the old quandary: The market isn't buying, inventory is sitting around costing companies money and it has become crucial to get parts out the door by any means possible. "Inventory is king," said Intel (NSDQ:INTC) Corp. CEO Paul Otellini during the company's recent fourth-quarter earnings call.


Intel, Santa Clara, Calif., and Advanced Micro Devices Inc., Sunnyvale, Calif., have led the charge on clearing out inventory, slashing prices for their processors in a mid-January exchange that looked on the surface like the old price wars but seemed to have more of a desperate edge. The chip makers were hit hard in the fourth quarter by demand drying up downstream.


Thus, falling revenues and renewed competition from AMD (NYSE:AMD) added up to aggressive new pricing from Intel, including 40 percent price cuts for Intel's top Core 2 quad and Xeon parts.


Intel took its sagging sales figures head on in mid-January, slashing prices for 20 older processors by as much as 48 percent and debuting several new, low-power chips. With the chip giant's disappointing fourth-quarter numbers reflecting tough times for its distribution channel as well, Intel partners like Bill Paschick were encouraged by the price cuts.


"We mainly focus on the quad-cores, the 9550 and 9650, so it really is helpful," said Paschick, president of Rain Recording, Ringwood, N.J., a builder of high-performance desktop and mobile audio workstations.


Intel cut the price for the 3.0GHz Q9650 processor by 40 percent, from $530 down to $316. It also dropped the price on its 2.83GHz Core 2 quad Q9550 from $316 to $266. Other adjustments included price cuts for the 2.66GHz Q9400 (from $266 to $213), the 2.50GHz Q8300 (from $224 to $183) and the Q8200 (from $193 to $163).


Whether the price cuts have more to do with Intel's own inventory needs or some pressure from the well-received new Phenom II desktop processors from AMD, Paschick said better deals on older product are more than welcome.


AMD answered back a few days later with price cuts of its own. It slashed prices for its very latest, top-of-the-line Phenom II quad-core desktop processors. The chip maker took its 3.0GHz Phenom II X4 940 Black Edition from $275 down to $225 and its 2.8GHz Phenom II X4 920 from $235 to $195.


Meanwhile, Intel's newest family of processors, the first three Nehalem-class Core i7 chips released last November, continue to be priced at their initial levels, including $999 for the 3.20GHz Core i7-965 Extreme Edition. The top quad-core part from the older Core 2 architecture, the 3.2GHz Core 2 Extreme QX9775, is still the most expensive non-server/workstation chip in Intel's stable at $1,499.


Intel also cut prices for two Core 2 Duo parts, several Pentium and Celeron chips and the top four Xeon server processors in its X3000 series for 1p servers. The biggest price cut in percentage terms was the 48 percent reduction for the 2.26GHz Celeron 570 mobile processor, from $134 to $70.


It also quietly introduced several new energy-efficient processors manufactured at Intel's current 45nm process node. These include three new 45nm Core 2 quad desktop parts designated with an "s" -- the 2.83GHz Q9550s (12 MB L2 cache, $369), 2.66GHz Q9400s (6 MB, $320) and 2.33GHz Q8200s (4 MB, $245).


Paschick also singled out Intel's new dual-core Pentium T3400, a 2.16GHz mobile processor released at the end of last year, as a very attractive alternative to equivalent Core 2 Duo chips in the $200 to $300 price range. The T3400 doesn't appear on Intel's new price list, but VARBusiness found the processor available online for prices as low as $64.


The custom-system builder has at least one notebook giant thinking the same thing--Toshiba built its newly released Satellite L305-S5921 around the Pentium T3400.


Intel, which suffered a 19 percent sequential drop in revenue for the just-concluded financial quarter, is projecting a continuation of that trend in the current three-month period, according to executives. AMD, which has laid off more than 1,000 employees in recent weeks, reported a loss of $1.42 billion for the fourth quarter of 2008.

Cisco, Intel and Microsoft Lead Collaboration to Improve Global Education Assessments

PISA, TIMSS Join Forces with Cisco, Intel and Microsoft to Develop Next Generation of Assessments

LONDON, Jan. 13, 2009 – Three leading technology companies announced today a collaboration aimed at transforming global educational assessment and improving learning outcomes. At the Learning and Technology World Forum in London, Cisco, Intel and Microsoft unveiled plans to underwrite a multi-sector research project to develop new assessment approaches, methods and technologies for measuring the success of 21st-century teaching and learning in classrooms around the world. During the session, the three companies called upon educational leaders, governments and other corporations to join in the effort.

The three companies also announced the appointment of Barry McGaw PhD, currently the director of the Melbourne Education Research Institute at the University of Melbourne, as executive director of the project. McGaw will oversee an executive committee, project lead team, and up to 50 leading experts and innovators in academia and government, to collaborate on the research and assist in influencing the development of future international and national assessments.

With an extensive background in academia and research, McGaw has served as the director for Education at the Organization for Economic Co-Operation and Development (OECD) where he was involved with international education assessments in the Program for International Student Assessment (PISA).

"Shrinking resources and market pressures mean that education can no longer be the sole responsibility of governments," said McGaw. "Building the future workforce will require a commitment from the private sector to partner with public institutions. Reforming assessment is essential to enabling any systemic change in education. And change on a global scale is required to equip students of today with the skills they need to succeed in the workforce of tomorrow. PISA's international education assessments focus on key competencies in reading, mathematics and science. In PISA 2003, we took a step by adding an assessment of problem solving, but one limited to analogical reasoning. We hoped to add information and communications technology (ICT) competence in PISA 2006 but did not succeed. We all need now to work together to advance assessment practice."

The assessment research and development project spearheaded by Cisco, Intel and Microsoft has received the support of major international assessment organizations. Specifically, OECD and the International Association of the Evaluation of Educational Achievement (IEA) have expressed interest in using the evidence-based and verifiable output of the 21st-century skills assessment to inform the development of the next versions of PISA and Trends in International Mathematics and Science Study (TIMSS), their respective international benchmarks.

"In the global economy, it is the world's best performing education systems, not simply improvement by national standards, that have become the yardstick for educational success," said Andreas Schleicher, Head of Education Indicators and Analysis, OECD. "That is why more and more countries measure the relative strengths and weaknesses of their education systems with OECD's global PISA assessments. To do so effectively, it is crucially important that these assessments continue to evolve to reflect the skills that matter for individuals and economies. Technology-based assessments will be critical to this and the project brings together key partners that can help PISA make this happen".

"IEA is committed to the greater integration of IT into all its assessments, especially TIMSS and the Progress in International Reading Literacy Study," said Seamus Hegarty, chair of the IEA. "This reflects the changes in learning environments and the potential of technology to enhance the teaching and learning process. We look forward to working with the collaboration to achieve our common goals for young learners."

Based on extensive research¹, Cisco, Intel and Microsoft concluded that most education systems have not kept pace with the dramatic changes in the economy and the skill sets that are required for students to succeed. These skills include the ability to think critically and creatively; to work cooperatively; and to adapt to the evolving use of technology in business and society.

The project will focus on several key areas that will offer the most promising opportunities for transforming education and assessment. Teams of educators and academics will focus on enabling education assessment methodologies and technologies, effective learning environments, and replicable ICT-enabled teaching and assessment methods that foster the development and assessment of the skills students will need to succeed. To accelerate the project in time to influence the next versions of PISA and TIMSS, the project will review successful classroom practices for the teaching and testing of 21st-century skills and draw implications for large-scale assessments.

"Cisco believes a holistic transformation of the global educational system requires a long-term, multi-stakeholder commitment from the public and private sector," said Michael Stevenson, vice president of Global Education, Cisco. "We believe the collaboration between Cisco, Intel and Microsoft can serve as an impetus in creating and implementing an international assessment standard to measure skills and abilities that are critical for student success in the 21st-century."

"Cisco, Intel and Microsoft each have a long commitment to global education and enabling and empowering educators," said Will Swope, Intel's vice president and general manager, Corporate Sustainability Group. "The collaboration will help us to reach our common goal of transforming education around the world. Specifically, we are aiming to resolve the gap that exists between what goes on in schools and what goes on in the real world and better measure the skills that are truly needed for the 21st-century."

"As we continue to engage with government leaders, institutions and educators, one of the most important points that is consistently raised is the need for public and private sectors to unite in an effort to extend access to quality education, increase graduation rates and create a consistent way to measure success," said Anoop Gupta, corporate vice president for the Unlimited Potential Group, the Education Product Group, and Technology Policy and Strategy at Microsoft. "Through this collaboration, we hope to inspire others to join the mission because we believe that, together, we can make greater impact towards ensuring students of today are better prepared for the workforce of tomorrow."

A webcast of the announcement can be viewed at latwf.org/webcasts.html. For more information about getting involved in the project, contact Barry McGaw: bmcgaw@unimelb.edu.au.

About Cisco
Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at www.cisco.com. For ongoing news, visit newsroom.cisco.com.

View commentary from education dignitaries at LATWF at www.getideas.org. For additional information on Cisco's Global Education initiative, visit www.transformglobaleducation.org.

About Intel
Intel (NASDAQ: INTC), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom and blogs.intel.com.

To learn more about Intel's commitment to education around the world, visit www.intel.com/education and to join Intel's community of people inspired by education, visit www.inspiredbyeducation.com.

About Microsoft
Founded in 1975, Microsoft (NASDAQ: MSFT) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

For additional information on Microsoft's products, programs and solutions for education, visit www.microsoft.com/education.

1 Transforming Education: Assessing and Teaching the Skills Needed in the 21st Century: A Call to Action. Intel, Microsoft and Cisco Education Taskforce, September 1, 2008.

Intuitive Convertible Design for the Intel-Powered Classmate PC Enhances Collaborative Learning

Intel® Learning Series Offers Comprehensive Solution for Global

INTERNATIONAL CONSUMER ELECTRONICS SHOW, Las Vegas, Jan. 9, 2009 – Local computer manufacturers unveiled the Intel-powered convertible classmate PC designs, joining the existing clamshell design to meet the variety of elem

entary school students' needs worldwide.

The new flexible design, based on Intel Corporation technologies, converts instantly from a clamshell to a tablet mode with a touch screen to allow for a more intuitive classroom experience. According to research with students and teachers, the 180-degree swivel design, rotational camera and touch screen encourage flexible classroom interaction and natural collaboration. Both the convertible and the clamshell classm

ate PC designs are based on ethnographic studies and feedback from pilot programs conducted in both mature and emerging markets.

Intel is also introducing the Intel® Learning Series, an initiative that integrates hardware, software and services designed specifically for education. The Intel Learning Series supports technology companies that customize products and services in their own country, innovating in and around the classmate PC reference design to enhance and improve students' experiences with technology. Working together, the technology ecosystem delivers customized products and services to meet the unique needs of education worldwide. The Intel Learning Series provides a common framework for these companies to communicate their unique roles and values in delivering the total solution to education. Local PC manufacturers will offer both the new Intel-powered convertible classmate PC and the existing clamshell design to students and teachers. The PCs will be preloaded with student-friendly software through support from the Intel Learning Series.

The addition of the new convertible PC will coexist with the very successful clamshell design, which is being used in Portugal's Magalhães (Magellan) Initiative – the Portuguese government's country-wide program to provide PCs to all elementary school children via the local computer manufacturer and telecom service providers. The Magalhães Initiative is one of most comprehensive educational technology programs in the world and other countries, like Venezuela, are working with Portugal to extend this model for their country. The Initiative reflects the scale of programs targeted for the Intel Learning Series.

Intel also unveiled its collaboration with JP Sá Couto, the local OEM in Portugal, and a local design company, CEIIA, to develop a new design of the Magalhães PC that will include features such as unique reading and writing capabilities, a larger screen, more memory for local content and additional connectivity options such as 3G and WiMAX. These new features meet the unique needs of Portugal and will be offered in addition to the existing solutions as part of the Magalhães Program.

"Education is one of the best ways to improve the future for individuals, villages, or nations," said Lila Ibrahim, general manager of the Intel Emerging Markets Platform Group, which developed the classmate PC reference design based on ethnographic research and supports the Intel Learning Series. "There are 1.3 billion school-age children around the world and of those only 5 percent have access to a PC or the Internet. The IT industry has a huge opportunity to contribute to how technology can improve students' learning and students' lives. With our announcement today, Intel continues its long-standing commitment to advancing education through technology to transform lives around the world."

Built on Intel® architecture and powered by the Intel® Atom™ processor, these purpose-built netbooks provide an affordable and functional PC to support a wide variety of classroom applications and activities. Designed with students in mind, the classmate PC is small and light enough for a child to easily carry. Equipped with a water-resistant keyboard, the classmate PC is also "backpack friendly" – able to withstand bumping in a backpack and accidental drops by students. In tablet mode, the convertible classmate PC screen has a "palm rejection" feature that is designed to allow the child to write more naturally by resting their palm on the touch screen. It also includes education-oriented software and applications from software and content vendors in the Intel Learning Series.

The Intel® Learning Series
Intel-powered classmate PCs are part of the Intel Learning Series, offering a cost-effective, end-to-end solution developed in collaboration with local manufacturers and brought to students by an extensive network of local OEM vendors. More than 100 software and hardware vendors, content providers, educational service providers and local OEMs have been working with Intel to develop a complete infrastructure to support Intel-powered classmate PCs. Local manufacturers such as CTL, Equus and M&A in the United States, MDG in Canada, CMS in the United Kingdom, NEC in France, Olidata in Chile, ASI in Australia and Hanvon in China will also be offering the convertible classmate PC in their countries. These offerings complement the existing clamshell design being offered in countries worldwide.

"Our involvement with software and hardware developers ensures that the Intel Learning Series is culturally relevant, sustainable, and supports local economies," said Ibrahim. "Through the Intel Learning Series, we are gathering the great minds and experiences of the IT industry to create a fun and rewarding environment for the students to learn and develop the skills they need in the 21st century."

For more Intel-powered classmate PC information including photos and assorted videos, visit the full press kit at www.intel.com/pressroom/kits/classmatePC.

For more coverage of Intel at CES, visit the CES 2009 press kit at www.intel.com/pressroom/ces.

Clearwire Introduces Clear™ 4G Mobile Internet Service to Portland

Clear™ Transforms Portland into the Fastest Unwired City in the West

Clearwire and Intel Showcase Mobile WiMAX Capabilities throughout the City "Let's Be Clear" Campaign Launched in Portland

PORTLAND, Ore. – Jan. 6, 2009 – Clearwire (NASDAQ: CLWR) today officially transformed Portland into the fastest unwired city in the West, and home to one of the first 4G WiMAX wireless broadband services in the world, called Clear™. With Clear, consumers and businesses can access the Internet wirelessly, at true broadband speeds - at home, in the office, around the Portland metro area, and on the go.

"Today is a historic day for the evolution of mobile computing and communications services in Portland, and the U.S.," said Benjamin G. Wolff, chief executive officer of Clearwire. "Clearwire is reinventing wireless by delivering an unmatched combination of Internet speed and mobility. We're providing a valuable service designed to improve our customers' productivity and make their lives more enjoyable, wherever they happen to be in our coverage area."

"WiMAX is a new wireless technology that raises the bar on a truly mobile and affordable Internet experience for consumers," said Sean Maloney, executive vice president and chief sales and marketing officer at Intel Corporation. "Intel, along with Clearwire and its partners, are proud to bring U.S. customers a next-generation, world-leading broadband solution that redefines how, when and where consumers interact with the Internet."

A Clear Difference
The true value of Clear is the ability to get more out of the day from anywhere in the Clear coverage area. One simple service, at one low price, can meet our customer's needs at home, in the office, or on the go. Whether it's a busy parent catching up while waiting to pick up a child from practice, a small business owner staying productive at the office and out with a client, or a college student looking for broadband on a budget, Clear offers customers more for less.

Clear's simple and innovative pricing gives customers ultimate flexibility. Clear's mobile, residential and business plans can be purchased by the day or by the month, and do not require long term service contracts. Home Internet service plans start at $20 per month, while mobile Internet plans start at $30 per month, or customers can purchase a convenient day pass for $10. Additional savings are available for customers that purchase both home and mobile Internet services or that sign up for a two-year service agreement. Full details about pricing options are available at www.clear.com.

Unlike other wireless services, Clear delivers a "True Broadband" experience, with up to 6 Mbps download speeds with the Clear residential modem, while mobile Internet customers can expect to receive up to 4 Mbps download speeds.

Simply Plug-In and Go
Clear is making it easy for customers by offering several simple choices for broadband connectivity. Mobile users simply plug-in Clear's compact, mobile WiMAX-enabled USB modem into their laptop to get online. The USB modem, from Motorola, is available for only $49.99. Customers can purchase the modem from a store or online, and activate service at their convenience, anywhere in Clear's coverage area.

For residential service, Clear offers customers a wireless high-speed modem that is about the size of a small book. Customers simply plug the modem into a power outlet anywhere in their home or office and connect the modem to their PC. This enables consumers and businesses to install high-speed Internet service without the need to schedule an appointment, drill holes in their walls, or otherwise disrupt their day. The Clear residential modem, from Motorola, can be leased for just $4.99 monthly.

Leading PC OEMs including Acer, Asus, Dell, Fujitsu, Lenovo, Panasonic, Samsung and Toshiba have announced plans to deliver Intel® Centrino® 2 processor technology-powered notebook computers with embedded WiMAX technology that will be compatible with the Clear network in the first half of this year. Several OEMs also plan to offer Intel® Atom™-based netbook models with embedded WiMAX that will also support the Clear network.

Grand Opening Events at Clear Retail Stores
Clearwire will hold grand opening events at its three Portland retail stores from 9 a.m. to noon on Saturday, January 10th. The stores are located at: 15th and Broadway, 92nd and Sunnyside (Clackamas Promenade), and Burnside and 23rd Place (Uptown Shopping Center). In addition, Clear will offer chances to win netbook computers, Blazers tickets and gift certificates from local area retailers.

Let's Be Clear™
Clearwire also launched a series of marketing and advertising initiatives this week introducing the company's "Let's be Clear" campaign in Portland. Customers now have several ways to purchase service, including: new Clear store locations throughout Portland, other area dealers and retailers, or directly via the Web at www.clear.com, which also provides a convenient store locator.

Additional Markets
As part of a multi-year network build-out plan, Clearwire's 4G network will be available in major metropolitan areas across the U.S. It is currently available in Baltimore, Maryland, and Portland, Oregon. The Baltimore market currently operates under the XOHM™ brand, but it will be re-branded with the Clear brand in the coming months. Clearwire currently offers pre-WiMAX Internet services in 46 markets throughout the United States. The company will announce roll-out plans for future markets and upgrade plans for existing pre-WiMAX markets early this year.

For more information about Clear, visit www.clear.com. Detailed company information about Clearwire is available at www.clearwire.com.

About Clearwire
Clearwire, (NASDAQ: CLWR), offers a robust suite of advanced high-speed Internet services to consumers and businesses. The company is building the first, nationwide 4G mobile Internet wireless network, bringing together an unprecedented combination of speed and mobility. Clearwire's open all-IP network, combined with significant spectrum holdings, provides unmatched network capacity to deliver next generation broadband access. Strategic investors include Intel Capital, Comcast, Sprint, Google, Time Warner Cable, and Bright House Networks. Clearwire currently provides mobile WiMAX-based service, to be branded Clear™, in Baltimore and Portland, and provides pre-WiMAX communications services in 50 markets across the U.S. and Europe. Headquartered in Kirkland, Wash., additional information about Clearwire is available at www.clearwire.com.

About Intel
Intel (NASDAQ: INTC), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom and blogs.intel.com.

Multimedia and more information can be found on the Intel 'Clear is Here' WiMAX press kit at www.intel.com/pressroom/kits/wimax.

Intel Reveals New In-Store Concept

Revolutionary Kiosk Demonstration Combines Benefits of Internet Shopping, Customer Service Benefits, Energy Savings

NATIONAL RETAIL FEDERATION CONVENTION, New York, Jan. 12, 2009 – Taking advantage of a high-performing and energy-efficient chip the company already sells to computer makers, Intel Corporation today unveiled a retail point-of-sale (POS) proof-of-concept system that could lower a store's total cost of ownership while improving customer satisfaction.

Revealed at the National Retail Federation Convention (NRF) in New York, Intel's proof-of-concept exhibits the latest in digital signage and point-of-sale technology in a kiosk form factor, and demonstrates how technology can enhance the retail shopping experience.

Accommodating consumer preferences for self-service fueled by e-commerce trends, the kiosk demonstration includes features that match the perks of Internet shopping, such as suggestive selling real-time inventory access, as well as showing promotions, product details and customer reviews. These features, in turn, facilitate sales associate up-selling and cross-selling opportunities, which will increase a retailer's bottom line and customer loyalty.

The POS demo is based on the very popular and energy-efficient 45nm Intel® Core™2 Duo mobile processor that is inside hundreds of millions of today's laptops and PCs. Compared with legacy POS platforms, the processor in the demo can enable more than a 70 percent reduction in required power use while still providing as much as double the amount of raw processing performance as previous generations of processors.¹ As such, energy savings from this POS system are passed on to retailers by way of lower energy bills.

"Intel-based technologies will ensure retailers are well-positioned to move through the current economy into a successful and profitable future, while giving their customers more information faster and easier than ever before," said Joe Jensen, general manager, Intel Embedded Computing Division. "We hope the combination of improving a customer's retail experience, while also arming sales associates with more accurate information and reducing operations costs, such as electricity bills and maintenance, is a compelling proposition for the world's retailers to take advantage of what Intel technology innovation has to offer."

The proof-of-concept platform features Intel® vPro™ technology (Intel® vPro™) with Intel ® Active Management Technology and offers lower maintenance costs, improved power management and security options such as system diagnosis. Intel vPro technology allows administrators to manage systems remotely, making it possible to turn off all systems overnight to increase energy savings and reduce the need for technicians to go on-site for system maintenance, resulting in decreased carbon emissions and lower operational expenses for retailers.

The modular design of the proof-of-concept system promotes easy upgrades to next-generation CPU platforms so retailers can remain in sync with the latest technology advancements. The POS demo is customizable with a removable PC board and individual modules that can be added on, taken off, interchanged or replaced to meet evolving business needs.

Intel's point-of-sale proof-of-concept demo was designed by frog design, a global innovation firm based in San Francisco. The demo will be on display at the Intel booth #2717 at NRF. For more information about the demo, visit www.intel.com/go/ic.

About Intel
Intel offers a broad spectrum of embedded silicon, technologies, components and tools that enable users to meet stringent platform requirements and competitive development schedules. Intel architecture-based processors provide enhanced energy-efficient performance within power and space constraints common for embedded applications. For more information, visit www.intel.com/go/embedded.

Intel (NASDAQ: INTC), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom and blogs.intel.com.

Intel, the Intel logo, Intel Core and Intel vPro are trademarks of Intel Corporation in the United States and other countries.

* Other names and brands may be claimed as the property of others.

Intel® Active Management Technology requires the platform to have an Intel® AMT-enabled chipset, network hardware and software, as well as connection with a power source and a corporate network connection. With regard to notebooks, Intel AMT may not be available or certain capabilities may be limited over a host OS-based VPN or when connecting wirelessly, on battery power, sleeping, hibernating or powered off. For more information, see www.intel.com/technology/platform-technology/intel-amt.

Intel and Adobe to Extend Flash Platform to TVs

Optimizing Adobe Flash Technology on Intel® Media Processor CE 3100 Will Enable Rich and Seamless Web Content on TV

SAN JOSE, Calif., Jan. 5, 2009 – Adobe® Systems Incorporated (Nasdaq:ADBE) and Intel Corporation today announced plans to collaborate on the development to port and optimize Adobe® Flash® technology for the Intel® Media Processor CE 3100. This effort is expected to provide consumers with richer and more seamless Web-based and video viewing experiences through advanced Intel-based cable set-top boxes, Blu-ray Disc players, digital TVs and retail connected AV devices.

The high-definition capabilities of the Adobe Flash Platform, together with the Intel® Media Processor CE 3100, the first in a new family of purpose-built Intel System on Chips (SoCs) for CE devices, creates a powerful entertainment hub capable of delivering rich Web content and Adobe Flash based applications to an array of Internet-connected CE devices. Intel and Adobe are working together to optimize both the Adobe Flash Player and Adobe Flash Lite™ for the CE3100. Intel plans to ship the first CE3100 with support for an optimized implementation of Adobe Flash Lite before mid-2009.

The two companies are uniquely positioned to support consistent Internet content across PCs, laptops, netbooks, mobile Internet devices (MIDs) and now the TV, extending the shared business objectives of accelerating rich video and Internet content across the full breadth of consumer devices.

"The Intel® Media Processor CE 3100 is a highly integrated solution that provides a powerful, yet flexible technology foundation that will bring to life the high-definition capabilities of Adobe Flash," said William O. Leszinske Jr., general manager of Intel's Digital Home Group. "Our effort with Adobe is poised to accelerate a rich, yet relevant Internet experience on the TV that will provide consumers with access to a growing number of Flash based applications that will ultimately be enjoyed across a number of screens seamlessly, from the laptop to a MID and now the TV."

Intel and Adobe have a long history of technical collaboration, including, most recently, being founding members of the Open Screen Project. Announced in May 2008, the Open Screen Project is designed to enable a consistent runtime environment across screens. The initiative has 20 major industry partners and is dedicated to enable Web content, standalone applications and full Web browsing across televisions, set-top boxes, mobile devices and other consumer electronics that take advantage of Adobe® AIR™ and Adobe Flash capabilities.

"The Open Screen Project is striving to remove barriers for developers and designers as they look to publish content and applications across desktops and devices" said David Wadhwani, general manager and vice president, Platform Business Unit at Adobe. "The Intel® Media Processor CE 3100 provides a powerful platform capable of delivering outstanding Flash experiences to millions of homes as a new generation of televisions and set-top boxes makes its way into the living room."

Adobe and Intel are also working together to bring an optimized implementation of Adobe® AIR™ technology to Intel's digital home platform in the future.

About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit www.adobe.com.

About Intel
Intel (NASDAQ: INTC), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom and blogs.intel.com.

All products and dates are based on current expectations and subject to change without notice.