Sunday, February 15, 2009

Intel cans IDF Taiwan 2009


According to a report from Digitimes, chip giant Intel is canceling IDF Taiwan 2009. The Intel Developer Forum is a technology convention focused on Intel products and is a chance for Intel to unveil new products and roadmaps to the press, analysts, and industry insiders.

There were three IDF events in 2008 so having one less isn’t a major loss, though it is a sign of the tough economic times that every company, including Intel, is facing right now. The flagship event–IDF 2009 San Francisco–is still planned for September 22-24, 2009 at the Moscone Center as is the April event at Beijing International Convention Center. The lack of a Taipei event, which would have run from November 16-17, means Intel will skip this important manufacturing and technology area, but it was close enough to the San Francisco IDF that is was clearly the one to be dropped. Intel’s presence at Computex 2009 should help offset the loss of this particular Forum though.

Thursday, February 12, 2009

Welcome News For Builders: Intel, AMD Slash Chip Prices




There's at least one silver lining to the terrible economy: System builders trying to survive can at least appreciate that hardware vendors in the same boat are starting to offer bargain-basement deals on components--the kind of savings that can be passed on to their own reluctant customers.


It's the old quandary: The market isn't buying, inventory is sitting around costing companies money and it has become crucial to get parts out the door by any means possible. "Inventory is king," said Intel (NSDQ:INTC) Corp. CEO Paul Otellini during the company's recent fourth-quarter earnings call.


Intel, Santa Clara, Calif., and Advanced Micro Devices Inc., Sunnyvale, Calif., have led the charge on clearing out inventory, slashing prices for their processors in a mid-January exchange that looked on the surface like the old price wars but seemed to have more of a desperate edge. The chip makers were hit hard in the fourth quarter by demand drying up downstream.


Thus, falling revenues and renewed competition from AMD (NYSE:AMD) added up to aggressive new pricing from Intel, including 40 percent price cuts for Intel's top Core 2 quad and Xeon parts.


Intel took its sagging sales figures head on in mid-January, slashing prices for 20 older processors by as much as 48 percent and debuting several new, low-power chips. With the chip giant's disappointing fourth-quarter numbers reflecting tough times for its distribution channel as well, Intel partners like Bill Paschick were encouraged by the price cuts.


"We mainly focus on the quad-cores, the 9550 and 9650, so it really is helpful," said Paschick, president of Rain Recording, Ringwood, N.J., a builder of high-performance desktop and mobile audio workstations.


Intel cut the price for the 3.0GHz Q9650 processor by 40 percent, from $530 down to $316. It also dropped the price on its 2.83GHz Core 2 quad Q9550 from $316 to $266. Other adjustments included price cuts for the 2.66GHz Q9400 (from $266 to $213), the 2.50GHz Q8300 (from $224 to $183) and the Q8200 (from $193 to $163).


Whether the price cuts have more to do with Intel's own inventory needs or some pressure from the well-received new Phenom II desktop processors from AMD, Paschick said better deals on older product are more than welcome.


AMD answered back a few days later with price cuts of its own. It slashed prices for its very latest, top-of-the-line Phenom II quad-core desktop processors. The chip maker took its 3.0GHz Phenom II X4 940 Black Edition from $275 down to $225 and its 2.8GHz Phenom II X4 920 from $235 to $195.


Meanwhile, Intel's newest family of processors, the first three Nehalem-class Core i7 chips released last November, continue to be priced at their initial levels, including $999 for the 3.20GHz Core i7-965 Extreme Edition. The top quad-core part from the older Core 2 architecture, the 3.2GHz Core 2 Extreme QX9775, is still the most expensive non-server/workstation chip in Intel's stable at $1,499.


Intel also cut prices for two Core 2 Duo parts, several Pentium and Celeron chips and the top four Xeon server processors in its X3000 series for 1p servers. The biggest price cut in percentage terms was the 48 percent reduction for the 2.26GHz Celeron 570 mobile processor, from $134 to $70.


It also quietly introduced several new energy-efficient processors manufactured at Intel's current 45nm process node. These include three new 45nm Core 2 quad desktop parts designated with an "s" -- the 2.83GHz Q9550s (12 MB L2 cache, $369), 2.66GHz Q9400s (6 MB, $320) and 2.33GHz Q8200s (4 MB, $245).


Paschick also singled out Intel's new dual-core Pentium T3400, a 2.16GHz mobile processor released at the end of last year, as a very attractive alternative to equivalent Core 2 Duo chips in the $200 to $300 price range. The T3400 doesn't appear on Intel's new price list, but VARBusiness found the processor available online for prices as low as $64.


The custom-system builder has at least one notebook giant thinking the same thing--Toshiba built its newly released Satellite L305-S5921 around the Pentium T3400.


Intel, which suffered a 19 percent sequential drop in revenue for the just-concluded financial quarter, is projecting a continuation of that trend in the current three-month period, according to executives. AMD, which has laid off more than 1,000 employees in recent weeks, reported a loss of $1.42 billion for the fourth quarter of 2008.

AMD vs. Intel: What to Get? Which is Better?

There are countless companies in the computer industry but there is only one battle that counts... AMD vs. Intel. This is a favorite topic in the forums, yet instead of blindly pledging allegiance to one CPU or the other, let's take a look behind the scenes and find out which companies processor is the best bet.

Now I should say that I'm a hardware enthusiast at heart, so for me CPU performance matters the most. I stick with gear only as long as it keeps my PC at the front of the performance curve. After that, I drop it like a rock and move onto greener pastures, regardless if it's the same brand or not. After all, what's the point of brand loyalty? AMD and Intel don't love you back, no matter how much you might sing their praises. Put another way, it's not like AMD only sells to you, or Intel has a smiling shot of your mug on every pay stub as a testament to your past processor purchases now is it?

The nice thing about being computer enthusiast is that right now both AMD and Intel platforms support a lot of cross compatible hardware. Sure the CPU and motherboards are platform specific, but you can share DDR2 memory, videocards and other peripherals easily enough. If PC speed is what you crave, you can jump from one processor platform to the next ever couple months, taking your memory, videocards, hard drives and everything else along with you.

Anyway, the point I'm trying make is this. As a hardware enthusiast you have the pick of some of the fastest computer hardware on the planet. Ignore the urge to stick with AMD or Intel out of tradition, go out there and find the best gear based on benchmarks!

So, who offers the best performance - is it AMD or Intel? I'm glad you asked, the answer is....

...Intel. For the moment anyway, Intel's dual and quad core processors are the king of the heap. In particular, the companies Core 2 Duo/Quad processor lineup is out-pacing AMDs current Athlon64 X2/FX processor families. That may indeed change by the end of Q4'07, or it may not.
AMD is partly to blame for its current situation. Big green has not refreshed its CPU lineup since the last time PCSTATS dished the dirt on the AMD vs. Intel slugfest. AMD won the battle back then, but relying on the now somewhat dated K8 Athlon64 processor has left AMD without a good competing CPU for Intel's "Conroe". Intel published performance results on "Conroe" for quite some time before it was officially released, so it's not like AMD was blindsided by it either.

Intel Climbs Back To The Top

For its efforts, Intel has undergone more than a few self-evaluations. It had to deal with a "Prescott" Pentium 4 voltage leak issue, it stopped pushing GHz as the singular processor metric and adopted the same kind of rating system AMD had been using for years. Then, Intel abandoned Netburst and modernized the P6 core into what we now know as the Core Solo and Core 2 Duo processor.

The Core Solo was nice, but Intel's Core 2 Duo is the real beauty. The CPU was an immediate hit among gamers from the time of its release, and it continues to out pace comparable Athlon64 processors.

Intel's previous NetBurst architecture had de-emphasized FPU power in favor of special instructions (SSE, 2, 3). This is partly the reason so many gamers ditched their Pentium 4/D computers in favor of AMD Athlon64 processors and it's more powerful FPU.

With the Intel Core processor architecture, the company finally addressed the FPU issue. Intel's "Conroe" CPU core has a very powerful FPU, and that has guaranteed a very welcome reception by gamers ever since.

As it stands in the fall of 2007, the Intel Core 2 Duo processor is generally more powerful than AMD's Athlon64 X2/FX series in games, and all around.

Whether you're working on multimedia tasks, workstation or just need raw data crunching power, the Core 2 Duo trounces AMD's best almost every time.

It's also proved its mettle as an excellent overclocker!

Early stepping Intel Core 2 Duo processors could overclock to 3.2 GHz+ on air cooling, and the recent 'G0' stepping can go even further. I've overclocked to the region of 3.8 GHz with the stock heatsink in fact.

By comparison, AMD's 90nm Athlon64 X2/FX processors have difficulty overclocking much past 3 GHz.... Make no mistake about it, clock for clock Intel's Core 2 Duo is currently faster than AMD's Athlon64 X2 and FX processors.
Thermal Output Improving

The Intel Pentium 4 and D processor series were notorious for consuming a lot of power, and consequently running quite hot. The architecture Intel based the Core 2 Duo processors on is much better in this regard. While Pentium 4 architecture was at one time headed towards 150W TDP (Typical Design power), many of its current processors are now pushing 85W or less. One generation before, Intel Pentium D CPUs hovered around the 125W TDP range, late model Core 2 Duo processors (like the E6750 ) have a 65W TDP!

It's true enough that the power values AMD and Intel specify are not entirely comparable with each other, but total system power measurements give a good basis for comparison. I've conducted some power draw measurements recently, and those tests showed that Intel is genuinely kicking high power habit. An average Intel Core 2 Duo E6750 based computer system draws about 7W more power than a budget AMD Sempron 3600+ based PC system with its single CPU core running at idle. You'd think the lower power budget AMD chip would be significantly easier on the juice than the fairly high end E6750 Core 2 Duo, but the difference is pretty small.

With an Intel Core 2 Duo system under load, total power draw results are impressive. For instance, a Core 2 Duo E6750 system consumes 163W of power (total PC power draw) when running with both CPU cores under load.

A comparable Intel Pentium D 940 system consumes 253W of power with both processing CPU cores stressed, and an AMD Athlon64 FX-62 power system consumes upwards of 235W! It's clear you can save a lot on the utility bills by switching to a CPU that sips electricity. Intel offers this, with great performance. (Please keep in mind that these are total system power draw values, not just the processor.)

I've often thought that Intel is the more innovative of the two companies when it comes to designing heatsinks for its processors. The current Core 2 Duo bifurcated radial fin heatsinks are remarkably good, and very quiet.

Gone are the days of throwing out the stock heatsink for an after market cooler the second the box is opened... For good all around CPU cooling, it's tough to beat Intel in terms of noise level. The stock heatsinks are just so quiet, thanks in large part to 90mm fans and Pulse Width Modulation which allows the rotational speed to vary based on moment to moment thermal output.

Of course, these aren't the only reasons Intel is leading with the Core 2 Duo, as we'll talk about next, chipsets play a big role....

Wednesday, February 11, 2009

Powering Business with Intel Technologies

Business notebooks, desktops, and servers with Intel® technology redefine "streamlined" enabling great leaps in hardware-assisted security, manageability, and energy-efficient performance. Designed to solve some of the most unsolvable IT issues, Intel technologies help reduce deskside visits while enabling lower costs and increased productivity across the board.

  • Intel® Virtualization Technology

  • Get greater flexibility and maximum system utilization by consolidating multiple environments into a single server, workstation, or PC¹.

Business PCs that transform business

  • Intel® vPro™ technology

  • Designed specifically for the needs of business, notebooks and desktops with Intel® vPro™ technology have security and manageability built right into the chip.
  • Hyper Threading Technology

  • Get thread-level parallelism on each processor for even greater performance on today's multithreaded software².
  • Intel® Anti-Theft technology

  • Providing the option to activate hardware-based client-side intelligence to secure the PC and its data in the event the notebook is lost or stolen.

Talk to the experts

Gain access, share ideas, and discuss Intel® vPro™ technology topics with IT leaders on Intel's Open Port.

Data center tour

Tour an Intel Greenfield data center with a unique 2-story construction and hot/cold aisles.

Impact the bottom line

Help reduce costs by replacing equipment with energy-efficient Intel® servers and incentive-based programs from your utility company.

Driving server performance

  • Intel® Xeon® processors

  • Run your high-performing infrastructure applications on the ultimate quad-core solution for cooling and density challenges with the world's most popular server platform.
  • High performance computing (HPC)

  • High performance computing (HPC) technologies from Intel are optimized to maximize performance for computer and bandwidth intensive applications.
  • Intel® 64 Architecture

  • Improve performance with 64-bit computing, allowing systems to address more than 4GB of both virtual and physical memory.

Maximizing data center efficiency

  • Enhanced Ethernet for Data Center

  • Optimize the relationship between applications and services and how they communicate with standards-based end-to-end networking technologies.
  • Data Center Efficiency

  • See how Intel is helping to turn data center energy challenges into opportunities with hardware and software technologies and more.
  • Infiniband*

  • Offering lower latency and higher bandwidths, InfiniBand architecture delivers greater connectivity options for the data center and high performance computing.

¹ Intel® Virtualization Technology (Intel® VT), Intel® Trusted Execution Technology (Intel® TXT), and Intel® 64 architecture require a computer system with a processor, chipset, BIOS, enabling software and/or operating system, device drivers and applications designed for these features. Performance will vary depending on your configuration. Contact your vendor for more information.

² Intel® Hyper-Threading Technology (Intel® HT Technology) requires a computer system with an Intel® Processor supporting Intel HT Technology and an Intel HT Technology enabled chipset, BIOS, and operating system. Performance will vary depending on the specific hardware and software you use. See www.intel.com/products/ht/hyperthreading_more.htm for more information including details on which processors support Intel HT Technology.

³ Intel® Active Management Technology (Intel® AMT) requires the computer system to have an Intel® AMT-enabled chipset, network hardware and software, as well as connection with a power source and a corporate network connection. Setup requires configuration by the purchaser and may require scripting with the management console or further integration into existing security frameworks to enable certain functionality. It may also require modifications of implementation of new business processes. For more information, see www.intel.com/technology/platform-technology/intel-amt/.

° Enabling Execute Disable Bit functionality requires a PC with a processor with Execute Disable Bit capability and a supporting operating system. Check with your PC manufacturer on whether your system delivers Execute Disable Bit functionality.

Extreme Programming with Intel vPro Technology: Pushing the Limits with Innovative Software

Ylian Saint-Hilaire, a senior architect at Intel, has written a paper called "Extreme Programming with Intel vPro technology- Journal. The paper talks about some of the uses of Intel Active Management Technology (Intel AMT) that goes beyond the intented design of the technology. Ylian shows opportunities of building innovation solutions using the four basic features of the Intel AMT technology (serial-over-LAN, IDE-redirect, agent presence, & third party data storage).

I love to hear from you. Let me know if you come up with other potential/ innovative/creative ways of using the basic features of the Intel AMT technology.

Saturday, February 7, 2009

Cisco, Intel and Microsoft Lead Collaboration to Improve Global Education Assessments

PISA, TIMSS Join Forces with Cisco, Intel and Microsoft to Develop Next Generation of Assessments

LONDON, Jan. 13, 2009 – Three leading technology companies announced today a collaboration aimed at transforming global educational assessment and improving learning outcomes. At the Learning and Technology World Forum in London, Cisco, Intel and Microsoft unveiled plans to underwrite a multi-sector research project to develop new assessment approaches, methods and technologies for measuring the success of 21st-century teaching and learning in classrooms around the world. During the session, the three companies called upon educational leaders, governments and other corporations to join in the effort.

The three companies also announced the appointment of Barry McGaw PhD, currently the director of the Melbourne Education Research Institute at the University of Melbourne, as executive director of the project. McGaw will oversee an executive committee, project lead team, and up to 50 leading experts and innovators in academia and government, to collaborate on the research and assist in influencing the development of future international and national assessments.

With an extensive background in academia and research, McGaw has served as the director for Education at the Organization for Economic Co-Operation and Development (OECD) where he was involved with international education assessments in the Program for International Student Assessment (PISA).

"Shrinking resources and market pressures mean that education can no longer be the sole responsibility of governments," said McGaw. "Building the future workforce will require a commitment from the private sector to partner with public institutions. Reforming assessment is essential to enabling any systemic change in education. And change on a global scale is required to equip students of today with the skills they need to succeed in the workforce of tomorrow. PISA's international education assessments focus on key competencies in reading, mathematics and science. In PISA 2003, we took a step by adding an assessment of problem solving, but one limited to analogical reasoning. We hoped to add information and communications technology (ICT) competence in PISA 2006 but did not succeed. We all need now to work together to advance assessment practice."

The assessment research and development project spearheaded by Cisco, Intel and Microsoft has received the support of major international assessment organizations. Specifically, OECD and the International Association of the Evaluation of Educational Achievement (IEA) have expressed interest in using the evidence-based and verifiable output of the 21st-century skills assessment to inform the development of the next versions of PISA and Trends in International Mathematics and Science Study (TIMSS), their respective international benchmarks.

"In the global economy, it is the world's best performing education systems, not simply improvement by national standards, that have become the yardstick for educational success," said Andreas Schleicher, Head of Education Indicators and Analysis, OECD. "That is why more and more countries measure the relative strengths and weaknesses of their education systems with OECD's global PISA assessments. To do so effectively, it is crucially important that these assessments continue to evolve to reflect the skills that matter for individuals and economies. Technology-based assessments will be critical to this and the project brings together key partners that can help PISA make this happen".

"IEA is committed to the greater integration of IT into all its assessments, especially TIMSS and the Progress in International Reading Literacy Study," said Seamus Hegarty, chair of the IEA. "This reflects the changes in learning environments and the potential of technology to enhance the teaching and learning process. We look forward to working with the collaboration to achieve our common goals for young learners."

Based on extensive research1, Cisco, Intel and Microsoft concluded that most education systems have not kept pace with the dramatic changes in the economy and the skill sets that are required for students to succeed. These skills include the ability to think critically and creatively; to work cooperatively; and to adapt to the evolving use of technology in business and society.

The project will focus on several key areas that will offer the most promising opportunities for transforming education and assessment. Teams of educators and academics will focus on enabling education assessment methodologies and technologies, effective learning environments, and replicable ICT-enabled teaching and assessment methods that foster the development and assessment of the skills students will need to succeed. To accelerate the project in time to influence the next versions of PISA and TIMSS, the project will review successful classroom practices for the teaching and testing of 21st-century skills and draw implications for large-scale assessments.

"Cisco believes a holistic transformation of the global educational system requires a long-term, multi-stakeholder commitment from the public and private sector," said Michael Stevenson, vice president of Global Education, Cisco. "We believe the collaboration between Cisco, Intel and Microsoft can serve as an impetus in creating and implementing an international assessment standard to measure skills and abilities that are critical for student success in the 21st-century."

"Cisco, Intel and Microsoft each have a long commitment to global education and enabling and empowering educators," said Will Swope, Intel's vice president and general manager, Corporate Sustainability Group. "The collaboration will help us to reach our common goal of transforming education around the world. Specifically, we are aiming to resolve the gap that exists between what goes on in schools and what goes on in the real world and better measure the skills that are truly needed for the 21st-century."

"As we continue to engage with government leaders, institutions and educators, one of the most important points that is consistently raised is the need for public and private sectors to unite in an effort to extend access to quality education, increase graduation rates and create a consistent way to measure success," said Anoop Gupta, corporate vice president for the Unlimited Potential Group, the Education Product Group, and Technology Policy and Strategy at Microsoft. "Through this collaboration, we hope to inspire others to join the mission because we believe that, together, we can make greater impact towards ensuring students of today are better prepared for the workforce of tomorrow."

A webcast of the announcement can be viewed at latwf.org/webcasts.html. For more information about getting involved in the project, contact Barry McGaw: bmcgaw@unimelb.edu.au.

About Cisco
Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at www.cisco.com. For ongoing news, visit newsroom.cisco.com.

View commentary from education dignitaries at LATWF at www.getideas.org. For additional information on Cisco's Global Education initiative, visit www.transformglobaleducation.org.

About Intel
Intel (NASDAQ: INTC), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom and blogs.intel.com.

To learn more about Intel's commitment to education around the world, visit www.intel.com/education and to join Intel's community of people inspired by education, visit www.inspiredbyeducation.com.

About Microsoft
Founded in 1975, Microsoft (NASDAQ: MSFT) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

For additional information on Microsoft's products, programs and solutions for education, visit www.microsoft.com/education.

Intuitive Convertible Design for the Intel-Powered Classmate PC Enhances Collaborative Learning

Intel® Learning Series Offers Comprehensive Solution for Global

INTERNATIONAL CONSUMER ELECTRONICS SHOW, Las Vegas, Jan. 9, 2009 – Local computer manufacturers unveiled the Intel-powered convertible classmate PC designs, joining the existing clamshell design to meet the variety of elem

entary school students' needs worldwide.

The new flexible design, based on Intel Corporation technologies, converts instantly from a clamshell to a tablet mode with a touch screen to allow for a more intuitive classroom experience. According to research with students and teachers, the 180-degree swivel design, rotational camera and touch screen encourage flexible classroom interaction and natural collaboration. Both the convertible and the clamshell classm

ate PC designs are based on ethnographic studies and feedback from pilot programs conducted in both mature and emerging markets.

Intel is also introducing the Intel® Learning Series, an initiative that integrates hardware, software and services designed specifically for education. The Intel Learning Series supports technology companies that customize products and services in their own country, innovating in and around the classmate PC reference design to enhance and improve students' experiences with technology. Working together, the technology ecosystem delivers customized products and services to meet the unique needs of education worldwide. The Intel Learning Series provides a common framework for these companies to communicate their unique roles and values in delivering the total solution to education. Local PC manufacturers will offer both the new Intel-powered convertible classmate PC and the existing clamshell design to students and teachers. The PCs will be preloaded with student-friendly software through support from the Intel Learning Series.

The addition of the new convertible PC will coexist with the very successful clamshell design, which is being used in Portugal's Magalhães (Magellan) Initiative – the Portuguese government's country-wide program to provide PCs to all elementary school children via the local computer manufacturer and telecom service providers. The Magalhães Initiative is one of most comprehensive educational technology programs in the world and other countries, like Venezuela, are working with Portugal to extend this model for their country. The Initiative reflects the scale of programs targeted for the Intel Learning Series.

Intel also unveiled its collaboration with JP Sá Couto, the local OEM in Portugal, and a local design company, CEIIA, to develop a new design of the Magalhães PC that will include features such as unique reading and writing capabilities, a larger screen, more memory for local content and additional connectivity options such as 3G and WiMAX. These new features meet the unique needs of Portugal and will be offered in addition to the existing solutions as part of the Magalhães Program.

"Education is one of the best ways to improve the future for individuals, villages, or nations," said Lila Ibrahim, general manager of the Intel Emerging Markets Platform Group, which developed the classmate PC reference design based on ethnographic research and supports the Intel Learning Series. "There are 1.3 billion school-age children around the world and of those only 5 percent have access to a PC or the Internet. The IT industry has a huge opportunity to contribute to how technology can improve students' learning and students' lives. With our announcement today, Intel continues its long-standing commitment to advancing education through technology to transform lives around the world."

Built on Intel® architecture and powered by the Intel® Atom™ processor, these purpose-built netbooks provide an affordable and functional PC to support a wide variety of classroom applications and activities. Designed with students in mind, the classmate PC is small and light enough for a child to easily carry. Equipped with a water-resistant keyboard, the classmate PC is also "backpack friendly" – able to withstand bumping in a backpack and accidental drops by students. In tablet mode, the convertible classmate PC screen has a "palm rejection" feature that is designed to allow the child to write more naturally by resting their palm on the touch screen. It also includes education-oriented software and applications from software and content vendors in the Intel Learning Series.

The Intel® Learning Series
Intel-powered classmate PCs are part of the Intel Learning Series, offering a cost-effective, end-to-end solution developed in collaboration with local manufacturers and brought to students by an extensive network of local OEM vendors. More than 100 software and hardware vendors, content providers, educational service providers and local OEMs have been working with Intel to develop a complete infrastructure to support Intel-powered classmate PCs. Local manufacturers such as CTL, Equus and M&A in the United States, MDG in Canada, CMS in the United Kingdom, NEC in France, Olidata in Chile, ASI in Australia and Hanvon in China will also be offering the convertible classmate PC in their countries. These offerings complement the existing clamshell design being offered in countries worldwide.

"Our involvement with software and hardware developers ensures that the Intel Learning Series is culturally relevant, sustainable, and supports local economies," said Ibrahim. "Through the Intel Learning Series, we are gathering the great minds and experiences of the IT industry to create a fun and rewarding environment for the students to learn and develop the skills they need in the 21st century."

For more Intel-powered classmate PC information including photos and assorted videos, visit the full press kit at www.intel.com/pressroom/kits/classmatePC.

For more coverage of Intel at CES, visit the CES 2009 press kit at www.intel.com/pressroom/ces.

Clearwire Introduces Clear™ 4G Mobile Internet Service to Portland



Clear™ Transforms Portland into the Fastest Unwired City in the West

Clearwire and Intel Showcase Mobile WiMAX Capabilities throughout the City "Let's Be Clear" Campaign Launched in Portland

PORTLAND, Ore. – Jan. 6, 2009 – Clearwire (NASDAQ: CLWR) today officially transformed Portland into the fastest unwired city in the West, and home to one of the first 4G WiMAX wireless broadband services in the world, called Clear™. With Clear, consumers and businesses can access the Internet wirelessly, at true broadband speeds - at home, in the office, around the Portland metro area, and on the go.

"Today is a historic day for the evolution of mobile computing and communications services in Portland, and the U.S.," said Benjamin G. Wolff, chief executive officer of Clearwire. "Clearwire is reinventing wireless by delivering an unmatched combination of Internet speed and mobility. We're providing a valuable service designed to improve our customers' productivity and make their lives more enjoyable, wherever they happen to be in our coverage area."

"WiMAX is a new wireless technology that raises the bar on a truly mobile and affordable Internet experience for consumers," said Sean Maloney, executive vice president and chief sales and marketing officer at Intel Corporation. "Intel, along with Clearwire and its partners, are proud to bring U.S. customers a next-generation, world-leading broadband solution that redefines how, when and where consumers interact with the Internet."

A Clear Difference
The true value of Clear is the ability to get more out of the day from anywhere in the Clear coverage area. One simple service, at one low price, can meet our customer's needs at home, in the office, or on the go. Whether it's a busy parent catching up while waiting to pick up a child from practice, a small business owner staying productive at the office and out with a client, or a college student looking for broadband on a budget, Clear offers customers more for less.

Clear's simple and innovative pricing gives customers ultimate flexibility. Clear's mobile, residential and business plans can be purchased by the day or by the month, and do not require long term service contracts. Home Internet service plans start at $20 per month, while mobile Internet plans start at $30 per month, or customers can purchase a convenient day pass for $10. Additional savings are available for customers that purchase both home and mobile Internet services or that sign up for a two-year service agreement. Full details about pricing options are available at www.clear.com.

Unlike other wireless services, Clear delivers a "True Broadband" experience, with up to 6 Mbps download speeds with the Clear residential modem, while mobile Internet customers can expect to receive up to 4 Mbps download speeds.

Simply Plug-In and Go
Clear is making it easy for customers by offering several simple choices for broadband connectivity. Mobile users simply plug-in Clear's compact, mobile WiMAX-enabled USB modem into their laptop to get online. The USB modem, from Motorola, is available for only $49.99. Customers can purchase the modem from a store or online, and activate service at their convenience, anywhere in Clear's coverage area.

For residential service, Clear offers customers a wireless high-speed modem that is about the size of a small book. Customers simply plug the modem into a power outlet anywhere in their home or office and connect the modem to their PC. This enables consumers and businesses to install high-speed Internet service without the need to schedule an appointment, drill holes in their walls, or otherwise disrupt their day. The Clear residential modem, from Motorola, can be leased for just $4.99 monthly.

Leading PC OEMs including Acer, Asus, Dell, Fujitsu, Lenovo, Panasonic, Samsung and Toshiba have announced plans to deliver Intel® Centrino® 2 processor technology-powered notebook computers with embedded WiMAX technology that will be compatible with the Clear network in the first half of this year. Several OEMs also plan to offer Intel® Atom™-based netbook models with embedded WiMAX that will also support the Clear network.

Grand Opening Events at Clear Retail Stores
Clearwire will hold grand opening events at its three Portland retail stores from 9 a.m. to noon on Saturday, January 10th. The stores are located at: 15th and Broadway, 92nd and Sunnyside (Clackamas Promenade), and Burnside and 23rd Place (Uptown Shopping Center). In addition, Clear will offer chances to win netbook computers, Blazers tickets and gift certificates from local area retailers.

Let's Be Clear™
Clearwire also launched a series of marketing and advertising initiatives this week introducing the company's "Let's be Clear" campaign in Portland. Customers now have several ways to purchase service, including: new Clear store locations throughout Portland, other area dealers and retailers, or directly via the Web at www.clear.com, which also provides a convenient store locator.

Additional Markets
As part of a multi-year network build-out plan, Clearwire's 4G network will be available in major metropolitan areas across the U.S. It is currently available in Baltimore, Maryland, and Portland, Oregon. The Baltimore market currently operates under the XOHM™ brand, but it will be re-branded with the Clear brand in the coming months. Clearwire currently offers pre-WiMAX Internet services in 46 markets throughout the United States. The company will announce roll-out plans for future markets and upgrade plans for existing pre-WiMAX markets early this year.

For more information about Clear, visit www.clear.com. Detailed company information about Clearwire is available at www.clearwire.com.

About Clearwire
Clearwire, (NASDAQ: CLWR), offers a robust suite of advanced high-speed Internet services to consumers and businesses. The company is building the first, nationwide 4G mobile Internet wireless network, bringing together an unprecedented combination of speed and mobility. Clearwire's open all-IP network, combined with significant spectrum holdings, provides unmatched network capacity to deliver next generation broadband access. Strategic investors include Intel Capital, Comcast, Sprint, Google, Time Warner Cable, and Bright House Networks. Clearwire currently provides mobile WiMAX-based service, to be branded Clear™, in Baltimore and Portland, and provides pre-WiMAX communications services in 50 markets across the U.S. and Europe. Headquartered in Kirkland, Wash., additional information about Clearwire is available at www.clearwire.com.

About Intel
Intel (NASDAQ: INTC), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom and blogs.intel.com.

Multimedia and more information can be found on the Intel 'Clear is Here' WiMAX press kit at www.intel.com/pressroom/kits/wimax.

WiMAX Technology





WiMAX is the next-generation of wireless technology designed to enable pervasive, high-speed mobile Internet access to the widest array of devices including notebook PCs, handsets, smartphones, and consumer electronics such as gaming devices, cameras, camcorders, music players, and more. As the fourth generation (4G) of wireless technology, WiMAX delivers low-cost, open networks and is the first all IP mobile Internet solution enabling efficient and scalable networks for data, video, and voice. As a major driver in the support and development of WiMAX, Intel has designed embedded WiMAX solutions for a variety of mobile devices supporting the future of high-speed broadband on-the-go

Driving standards and global networks for WiMAX

Laying the foundation for broad, cost-effective deployments, Intel is working to easily integrate Intel® WiMAX technology into complex designs and global networks, providing a standards-based foundation for ongoing product innovation.

WiMAX: Connect in more places, more often

Built for the future, Intel® WiMAX technology will allow you to connect in more places, more often, without being restricted to hotspots. When built into notebooks and mobile devices, you'll be able to extend your connected experience beyond Wi-Fi.


Connecting notebooks of the future with WiMAX

With the Intel® WiMAX/WiFi Link 5050 Series module solution, available in notebooks with Intel® Centrino® 2 processor technology, Intel is providing advancements in wireless mobile technology for the future of notebooks and a wide range of consumer devices.

Friday, February 6, 2009

Intel Reveals New In-Store Concept


Revolutionary Kiosk Demonstration Combines Benefits of Internet Shopping, Customer Service Benefits, Energy Savings

NATIONAL RETAIL FEDERATION CONVENTION, New York, Jan. 12, 2009 – Taking advantage of a high-performing and energy-efficient chip the company already sells to computer makers, Intel Corporation today unveiled a retail point-of-sale (POS) proof-of-concept system that could lower a store's total cost of ownership while improving customer satisfaction.

Revealed at the National Retail Federation Convention (NRF) in New York, Intel's proof-of-concept exhibits the latest in digital signage and point-of-sale technology in a kiosk form factor, and demonstrates how technology can enhance the retail shopping experience.

Accommodating consumer preferences for self-service fueled by e-commerce trends, the kiosk demonstration includes features that match the perks of Internet shopping, such as suggestive selling real-time inventory access, as well as showing promotions, product details and customer reviews. These features, in turn, facilitate sales associate up-selling and cross-selling opportunities, which will increase a retailer's bottom line and customer loyalty.

The POS demo is based on the very popular and energy-efficient 45nm Intel® Core™2 Duo mobile processor that is inside hundreds of millions of today's laptops and PCs. Compared with legacy POS platforms, the processor in the demo can enable more than a 70 percent reduction in required power use while still providing as much as double the amount of raw processing performance as previous generations of processors.1 As such, energy savings from this POS system are passed on to retailers by way of lower energy bills.

"Intel-based technologies will ensure retailers are well-positioned to move through the current economy into a successful and profitable future, while giving their customers more information faster and easier than ever before," said Joe Jensen, general manager, Intel Embedded Computing Division. "We hope the combination of improving a customer's retail experience, while also arming sales associates with more accurate information and reducing operations costs, such as electricity bills and maintenance, is a compelling proposition for the world's retailers to take advantage of what Intel technology innovation has to offer."

The proof-of-concept platform features Intel® vPro™ technology (Intel® vPro™) with Intel ® Active Management Technology and offers lower maintenance costs, improved power management and security options such as system diagnosis. Intel vPro technology allows administrators to manage systems remotely, making it possible to turn off all systems overnight to increase energy savings and reduce the need for technicians to go on-site for system maintenance, resulting in decreased carbon emissions and lower operational expenses for retailers.

The modular design of the proof-of-concept system promotes easy upgrades to next-generation CPU platforms so retailers can remain in sync with the latest technology advancements. The POS demo is customizable with a removable PC board and individual modules that can be added on, taken off, interchanged or replaced to meet evolving business needs.

Intel's point-of-sale proof-of-concept demo was designed by frog design, a global innovation firm based in San Francisco. The demo will be on display at the Intel booth #2717 at NRF. For more information about the demo, visit www.intel.com/go/ic.

About Intel
Intel offers a broad spectrum of embedded silicon, technologies, components and tools that enable users to meet stringent platform requirements and competitive development schedules. Intel architecture-based processors provide enhanced energy-efficient performance within power and space constraints common for embedded applications. For more information, visit www.intel.com/go/embedded.

Intel (NASDAQ: INTC), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom and blogs.intel.com.

Intel Shows Broad Industry Support for Internet Experience to Your TV

Cable, TV Broadcasters, Movie Studios, CE manufacturers and Service and Content Providers Harness Power of Intel® Media Processor CE 3100
INTERNATIONAL CONSUMER ELECTRONICS SHOW, Las Vegas, Jan. 8, 2009 – Intel showed broad industry support today that brings a variety of rich Internet applications to the TV through new connected consumer electronics (CE) devices running on the Intel® Media Processor CE 3100. The new Intel processor is the first in a family of purpose-built System on Chips (SoCs) designed specifically for the CE industry.

Eric Kim, senior vice president of Intel's Digital Home Group, outlined the company's CE vision last August. He said the company plans to bring Internet-based content to the TV through the power of CE-centric Intel processors and a new TV applications framework called the Widget Channel, developed with Yahoo! Inc.* Today, a variety of CE and entertainment companies are embracing this new opportunity.

"Intel is working with leading-edge CE manufacturers, broadcasters, movie studios and content and service providers to deliver a new connected TV experience," Kim said. "This effort is aimed at enhancing today's traditional TV watching with complementary widgets that will expand content options, deliver real-time information and offer interactive features, all of which can be personalized to fit the viewer's needs. The Widget Channel combined with the Media Processor CE 3100 provides the performance and flexibility needed for industry innovation, which can be seen from the demonstrations today showing connected CE devices running a broad range of popular TV widgets."

Internet on TV– From Vision to Reality
Intel is working with major broadcasters, including CBS*, who believe that the Widget Channel will create an opportunity for content providers and CE companies to work together to help consumers connect more deeply to the content they watch. CBS is exploring the Widget Channel framework as an additional channel for its content. The network showed prototypes at CES that will provide its viewers more choices and interaction and increased flexibility on when and where they can watch rich content.

Connected CE Technology Demonstrations
Showcasing the potential to enjoy Internet applications while watching cable TV, Intel and Comcast Corporation* demonstrated the integration of the Widget Channel with Comcast's interactive program guide. This proof-of-concept ran a wide array of TV Widgets and accessed Internet-linked applications on the Comcast guide that uses tru2way* technology, a Java-based platform with open application programming interface specifications.

"The cable television experience has continued to evolve and become more robust," said Tony Werner, chief technology officer, Comcast. "We've already witnessed an explosion of functionality and choices of programming thanks to innovations like video on demand. As cable providers move toward open standards with tru2way technology, applications like the Widget Channel could enable more convenient and interactive applications to be developed and integrated into the consumer television viewing experience."

Toshiba, Samsung Among First Manufacturers
Toshiba* and Samsung* are among the first CE manufacturers to deliver new devices based on the Media Processor CE 3100. Toshiba plans to launch AV devices including LCD TV, LCD TV/DVD Combo and a standalone network player supporting the Widget Channel applications framework. Toshiba demonstrated a concept of the system during CES and is expected to bring the new products to the United States market segment in the second half of this year.

"The Widget Channel is an excellent, highly consumer-friendly platform," said Yoshihide Fujii, corporate senior vice president, president and CEO of Digital Media Network Company, Toshiba Corporation. "Combined with the power of the Media Processor CE 3100, it will deliver instant access to a vast amount of rich Internet content on a TV. At the heart of our digital products strategy is the goal of creating a new realm in home entertainment, and this initiative matches that vision. We are excited to feature the superb capabilities of the Widget Channel framework in our TVs, network players and other devices, and look forward to bringing great value and benefits to our customers."

The Samsung* set-top box is featured in the integration demonstration for Widget Channel and tru2Way, and is equipped with triple HD DVR tuners, and supports cutting-edge features such as MPEG4 video format and embedded DOCSIS 3.0 cable modem.

"As a leading vendor in the set-top box industry, Samsung is very pleased to show a new device concept through cooperation with the industry's top leaders," said Geesung Choi, president of Samsung Electronics Telecommunications Network Business. "We believe that with this set-top box, cable operators can provide various kinds of web-based, customer-centric services."

Range of Demonstrations at Intel CES Booth
Technology demonstrations in the Intel booth showed a range of new capabilities enabled by the Media Processor CE 3100 such as a Blu-ray Disc reference design integrated with Widget Channel. The reference design showed how Blu-ray Disc systems can be enhanced with Internet content and services. Also demonstrated was a media player from Giga-Byte Technology*, LTD* and Futarque A/S*, and an innovative user interfaces and 3-D graphics from Imagination Technologies.*

Major film studios such as Universal Pictures also showcased Widget prototypes that enhance the user experience around their Blu-ray movie titles. Universal showcased The Mummy: Tomb of the Dragon Emperor that enable viewers to delve deeper into interactive capabilities such as upcoming movie trailers, cast and crew information, parent guides, bonus features and more. These new Blu-ray Disc Widget prototypes present opportunities to build greater consumer relationships and will open the door to new revenue generation through commerce and advertising.

Widget Channel Gallery Expands with New Content and Services
Intel and Yahoo! have spurred the industry to start developing TV Widgets since first announcing the Widget Channel at the 2008 Intel Developer Forum. Since then, TV Widgets from content services providers have been developed by companies such as Accedo*, Associated Press*, CBS*, CinemaNow*, eBay*, Joost*, MySpace*, TF1*, and Yahoo!*, including Yahoo! News, Yahoo! Weather, Yahoo! Finance and Flickr* services. The MyMedia Widget, developed by Intel, incorporates personal media like music, photos and videos into a widget for display on TV. These new services add a new dimension to TV and provide capabilities such as games, shopping, community, information services and movie downloads.

Advancing the Intel SoC CE Platform
Intel is committed to expand the capabilities of the Intel SoC CE Platform and recently announced collaboration with Adobe Systems* to optimize the Intel Media Processor CE 3100 to support the latest Adobe* Flash* technology.

Intel and Yahoo! are working with industry members to promote the development of open and consistent standards necessary to grow the Widget Channel ecosystem and are sharing a Widget Developer Kit (WDK) with leading content service providers. The WDK is expected to be more broadly available in the near future.

For more coverage of Intel at CES, please visit the CES press kit at www.intel.com/pressroom/ces.

Intel and Adobe to Extend Flash Platform to TVs

Optimizing Adobe Flash Technology on Intel® Media Processor CE 3100 Will Enable Rich and Seamless Web Content on TV

SAN JOSE, Calif., Jan. 5, 2009 – Adobe® Systems Incorporated (Nasdaq:ADBE) and Intel Corporation today announced plans to collaborate on the development to port and optimize Adobe® Flash® technology for the Intel® Media Processor CE 3100. This effort is expected to provide consumers with richer and more seamless Web-based and video viewing experiences through advanced Intel-based cable set-top boxes, Blu-ray Disc players, digital TVs and retail connected AV devices.

The high-definition capabilities of the Adobe Flash Platform, together with the Intel® Media Processor CE 3100, the first in a new family of purpose-built Intel System on Chips (SoCs) for CE devices, creates a powerful entertainment hub capable of delivering rich Web content and Adobe Flash based applications to an array of Internet-connected CE devices. Intel and Adobe are working together to optimize both the Adobe Flash Player and Adobe Flash Lite™ for the CE3100. Intel plans to ship the first CE3100 with support for an optimized implementation of Adobe Flash Lite before mid-2009.

The two companies are uniquely positioned to support consistent Internet content across PCs, laptops, netbooks, mobile Internet devices (MIDs) and now the TV, extending the shared business objectives of accelerating rich video and Internet content across the full breadth of consumer devices.

"The Intel® Media Processor CE 3100 is a highly integrated solution that provides a powerful, yet flexible technology foundation that will bring to life the high-definition capabilities of Adobe Flash," said William O. Leszinske Jr., general manager of Intel's Digital Home Group. "Our effort with Adobe is poised to accelerate a rich, yet relevant Internet experience on the TV that will provide consumers with access to a growing number of Flash based applications that will ultimately be enjoyed across a number of screens seamlessly, from the laptop to a MID and now the TV."

Intel and Adobe have a long history of technical collaboration, including, most recently, being founding members of the Open Screen Project. Announced in May 2008, the Open Screen Project is designed to enable a consistent runtime environment across screens. The initiative has 20 major industry partners and is dedicated to enable Web content, standalone applications and full Web browsing across televisions, set-top boxes, mobile devices and other consumer electronics that take advantage of Adobe® AIR™ and Adobe Flash capabilities.

"The Open Screen Project is striving to remove barriers for developers and designers as they look to publish content and applications across desktops and devices" said David Wadhwani, general manager and vice president, Platform Business Unit at Adobe. "The Intel® Media Processor CE 3100 provides a powerful platform capable of delivering outstanding Flash experiences to millions of homes as a new generation of televisions and set-top boxes makes its way into the living room."

Adobe and Intel are also working together to bring an optimized implementation of Adobe® AIR™ technology to Intel's digital home platform in the future.

About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit www.adobe.com.

About Intel
Intel (NASDAQ: INTC), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom and blogs.intel.com.

All products and dates are based on current expectations and subject to change without notice.

Sunday, February 1, 2009

DreamWorks' "Monsters vs. Aliens," PepsiCo's SoBe Lifewater, Intel and NBC Create 'Monstrous' 3D Super Bowl Event


Over 125 Million Pairs of FREE Intel 3D Glasses to be Distributed at Retail Nationwide
DreamWorks' 'Monsters vs. Aliens,' PepsiCo's SoBe Lifewater, Intel and NBC Create 'Monstrous' 3D Super Bowl Event


(Left to right) An invading alien robot pursues Susan Murphy (REESE WITHERSPOON)?a.k.a. Ginormica, having been clobbered with a meteor full of outer space gunk and growing to 49-feet-11-inches tall?in DreamWorks? ?Monsters vs. Aliens,? which will be distributed by Paramount Pictures in March 2009. ?This film has not yet been rated. ?Monsters vs. Aliens ? & ? 2008 DreamWorks Animation L.L.C. All Rights Reserved.?(PRNewsFoto/DreamWorks Animation SKG, Inc.)

GLENDALE, CA UNITED STATES
3D glasses for the ?Monstrous? 3D event for Super Bowl XLIII. This first-ever all 3D Super Bowl commercial break event will mark the debut of DreamWorks Animation?s 3D movie trailer for its upcoming feature film, ?Monsters vs. Aliens,? which opens on March 27th.? Intel produced over 125 million pairs of these, being distributed by PepsiCo via 25,000 SoBe Lifewater retail displays in grocery, drug and other retail venues beginning in early January and will be FREE to consumers. (PRNewsFoto/DreamWorks Animation SKG, Inc.)

GLENDALE, CA UNITED STATES
Sample 3D glasses and SoBe point-of-purchase display case for a first-of-its kind, nationwide ?Monstrous? 3D event for Super Bowl XLIII. This first-ever all 3D Super Bowl commercial break event will mark the debut of DreamWorks Animation?s premier 3D movie trailer for its upcoming feature film, ?Monsters vs. Aliens,? which comes to theaters in the
U.S. on March 27th.? In addition, the timeslot will feature a 60-second 3D SoBe Lifewater commercial marking the return of the ultra-hip SoBe lizards.(PRNewsFoto/DreamWorks Animation SKG, Inc.)

GLENDALE, CA UNITED STATES




Over 125 million pairs of FREE Intel 3D glasses to be distributed at retail nationwide


GLENDALE, Calif., Jan. 5 /PRNewswire-FirstCall/ -- DreamWorks Animation SKG, Inc. (NYSE: DWA) and PepsiCo's SoBe Lifewater today announced that they have joined together with Intel Corporation and NBC to create a first-of-its kind, nationwide 'Monstrous' 3D event for Super Bowl XLIII. This first-ever all 3D Super Bowl commercial break event will mark the debut of DreamWorks Animation's premier 3D movie trailer for its upcoming feature film, "Monsters vs. Aliens," which comes to theaters in the U.S. on March 27th.





In addition, the timeslot will feature a 60-second 3D SoBe Lifewater commercial marking the return of the ultra-hip SoBe lizards, who made noise during last year's Super Bowl broadcast with one of the most talked about spots. DreamWorks Animation's history-making 3D movie trailer was animated using Intel's latest, high-performance processing technologies and will be broadcasted along with the SoBe television spot at the end of the second quarter of the game, which airs on NBC on Sunday, February 1, 2009. Viewers will have the opportunity to re-use their glasses for a special 3D episode of NBC's hit comedy "Chuck," airing Monday, February 2, 2009 (8-9pm ET.)


Intel has produced over 125 million pairs of 3D glasses, which are being distributed by PepsiCo through the SoBe Lifewater brand. The glasses will be disseminated via 25,000 SoBe Lifewater retail displays in grocery, drug and other retail venues beginning in early January and will be FREE to consumers. Should a display's supply of glasses run out, consumers can call 1-800-646-2904 in order to obtain a pair.


NBC viewers will be alerted to the SoBe Lifewater Super Bowl Displays via a series of tune-in spots airing beginning on January 19th. Displays and tune-ins will instruct viewers to use their 3D glasses on Super Bowl Sunday, with additional messaging, "Don't Chuck Your Glasses," prompting viewers to re-use them during the special 3D episode of "Chuck," which will feature a special guest appearance by NBC Sports analyst and Super Bowl champion Jerome Bettis.


The 60-second SoBe Lifewater spot, directed by Super Bowl commercial veteran and brand architect Peter Arnell, will mark arguably the first ever Super Bowl ad cross over event - with the SoBe Lizards sharing the screen with characters from the upcoming DreamWorks Animation film that will be showcased in the pod's preceding spot. The SoBe Lizards and stars from DreamWorks' "Monsters vs. Aliens" will dance alongside current NFL stars in what promises to be among the most highly-anticipated commercials on Super Sunday. The spot features a modern interpretation of the famed ballet Swan Lake, and the rhythmic effects when the players and creatures are infused with the refreshing and re-invigorating impact of SoBe Lifewater.


About Monsters vs. Aliens

DreamWorks' "Monsters vs. Aliens," the Company's first InTru 3D release, opens nationwide March 27, 2009, and will be distributed by Paramount Pictures. When California girl Susan Murphy is unwittingly clobbered by a meteor full of outer space gunk on her wedding day, she mysteriously grows to 49-feet-11-inches tall. The military jumps into action and Susan is captured and secreted away to a covert government compound. There, she is renamed Ginormica and placed in confinement with a ragtag group of monsters: the brilliant but insect-headed Dr. Cockroach, Ph.D.; the macho half-ape, half-fish The Missing Link; the gelatinous and indestructible B.O.B.; and the 350-foot grub called Insectosaurus. Their confinement is cut short, however, when a mysterious alien robot lands on Earth and begins storming the country. In a moment of desperation, the President is persuaded to enlist the motley crew of monsters to combat the Alien Robot and save the world from imminent destruction. A Paramount Pictures release featuring the voices of Reese Witherspoon, Hugh Laurie, Will Arnett, Seth Rogen, Rainn Wilson, Stephen Colbert, Kiefer Sutherland and Paul Rudd. The film is directed by Rob Letterman (Shark Tale) and Conrad Vernon (Shrek 2). The producer is Lisa Stewart. "Monsters vs. Aliens" is DreamWorks Animation's first InTru 3D Movie. A 2D version will also be available.


About DreamWorks Animation SKG

DreamWorks Animation is principally devoted to developing and producing computer generated, or CG, animated feature films. With world-class creative talent, a strong and experienced management team and advanced CG filmmaking technology and techniques, DreamWorks Animation makes high quality CG animated films meant for a broad movie-going audience. The Company anticipates releasing its feature films into both conventional and IMAX(R) theatres worldwide. The Company has theatrically released a total of 17 animated feature films, including "Shrek," "Shrek 2," "Shark Tale," "Madagascar," "Over the Hedge," "Shrek the Third," "Bee Movie," "Kung Fu Panda" and "Madagascar: Escape 2 Africa." "Monsters vs. Aliens" opens in theaters on March 27, 2009. Beginning in 2009, all of the Company's feature films will be produced in stereoscopic 3D technology.


About PepsiCo

PepsiCo (NYSE: PEP) is one of the world's largest food and beverage companies, with 2007 annual revenues of more than $39 billion. The Company employs approximately 185,000 people worldwide, and its products are sold in approximately 200 countries. Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. The PepsiCo portfolio includes 18 brands that generate $1 billion or more each in annual retail sales. PepsiCo's commitment to sustainable growth, defined as Performance with Purpose, is focused on generating healthy financial returns while giving back to communities the Company serves. This includes meeting consumer needs for a spectrum of convenient foods and beverages, reducing the Company's impact on the environment through water, energy and packaging initiatives, and supporting its employees through a diverse and inclusive culture that recruits and retains world-class talent. As a member of the Dow Jones Sustainability World Index (DJSI World) and the Dow Jones Sustainability North America Index (DJSI North America), PepsiCo is a recognized leader in sustainability. For more information, please visit www.pepsico.com. To further experience SoBe Lifewater, visit www.sobelieve.com.


About Intel

Intel (Nasdaq: INTC), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom, blogs.intel.com and www.intru3d.com.

Tuesday, January 27, 2009

Intel PR Chip Shots


"Chip Shots" is an official Intel bulletin board from Intel's corporate communications group. You are free to use these entries in any way you wish. If you are looking for Intel blogs, please visit blogs.intel.com. If you have a comment about this bulletin board, please send an e-mail to prChipshots@intel.com. If you wish to contact an Intel press relations manager, please visit the Contact Intel PR page or call 408-765-8080.

Intel's Silicon Photonics Advancement Aims to Accelerate Future Computing, Communications

The latest Intel's press release - entitled "Intel's Silicon Photonics Advancement Aims to Accelerate Future Computing, Communications" - unveils a major achievement in Silicon Photonics, an emerging technology using standard silicon to send and receive optical information among computers and other electronic devices, allowing ultra-fast data transfer for future bandwidth-intensive computing applications, such as remote medicine and lifelike 3-D virtual worlds.

A team led by Intel researchers created the silicon-based APD (Avalanche Photodetector), a light sensor that achieves superior sensitivity by detecting light and amplifying weak signals as light is directed onto silicon. This APD device used silicon and CMOS processing to achieve a "gain-bandwidth product" of 340 GHz -- the best result ever measured for this key APD performance metric. This opens the door to lower the cost of optical links running at data rates of 40Gbps or higher and proves, for the first time, that a silicon photonics device can exceed the performance of a device made with traditional, more expensive optical materials such as indium phosphide.


Mario Paniccia, Ph.D., Intel Fellow and director of the company's Photonics Technology Lab declared "In addition to optical communication, these silicon-based APDs could also be applied to other areas such as sensing, imaging, quantum cryptography or biological applications.

"Numonyx, a leading maker of NOR, NAND, RAM and phase change non-volatile memory technologies, provided manufacturing and process expertise.

Intel ® Silicon Photonics (Photography)


Close-up of a silicon wafer containing experimental Avalanche Photodetector chips.

Close-up of a silicon Avalanche Photodetector chip. In the center is a grid of many individual photodectors with different designs, allowing researchers to test various properties of the devices.

A spot of light shines on a silicon Avalanche Photodetector chip. Each yellow circle here is a different photodetector experiment.


A ladybug crawls across an experimental Avalanche Photodetector chip containing silicon optical devices that are only a fraction of a millimeter.


A packaged silicon Avalanche Photodetector held in a pair of tweezers. A silicon chip is mounted in the circle on the upper right, while electrical pins on the lower left allow researchers to interface the device with test equipment.

A packaged silicon Avalanche Photodetector. The silicon chip is the grey square in the center of the image. Wire-bonds connect the device to the package pins, which in turn allow researchers to interface the device with test equipment.

New Features in Intel® Core™ i7 Processors



The Intel® Core™ i7 processor family represents the next step in processor energy efficiency, performance, and dynamic scalability. Designed from the ground up to take advantage of hafnium-based Intel® 45nm hi-k metal gate silicon technology, Intel® Core™ i7 processors will also be the first to introduce Intel® QuickPath technology. Intel QuickPath technology is a point-to-point connection—there is no single bus that all the processors must use and contend with to reach memory and I/O. This improves scalability and eliminates the competition between processors for bus bandwidth. In addition, Intel® Core™ i7 processors feature Intel® Hyper-Threading technology, an integrated memory controller and Intel® Turbo Boost technology.

Intel and Google announce new plan for energy-efficient computing


(NaturalNews) Intel Corp. and Google Inc. recently announced an initiative to promote the development and adoption of more energy-efficient computers, components and power supplies. Twenty-five additional companies and organizations have already signed up for the "Climate Savers Computing Initiative," including computer and component manufacturers, energy companies, electronics retailers, government agencies and environmental organizations.
"Today, the average desktop PC wastes nearly half of its power, and the average server wastes one-third of its power," said Urs Hölzle, Google's senior vice president of operations. "The Climate Savers Computing Initiative is setting a new 90 percent efficiency target for power supplies, which if achieved, will reduce greenhouse gas emissions by 54 million tons per year."
According to Hölzle, this reduction would be equivalent to removing 11 million cars from the road.
The initiative has taken the U.S. government's 2007 Energy Star guidelines at its starting point, but plans to eventually surpass them. For example, the guidelines require that all Energy-Star-certified personal computer power supplies be 80 percent efficient, whereas the Climate Savers Computing Initiative aims to hit 90 percent by 2010.
According to Pat Gelsinger, senior vice president of Intel's Digital Enterprise Group, Climate-Savers-certified desktop computers are expected to cost approximately $20 more than uncertified ones at first, and servers are estimated to cost $30 more. But Gelsinger hopes that energy companies can be persuaded to offer rebates until the new, more efficient devices become the industry standard and the price declines.
In either case, Gelsinger points out that the energy savings from a Climate Savers device would pay for the higher cost within two years.
In addition to developing new products, the initiative includes plans to push the adoption of new energy-efficiency policies, educate consumers and encourage the widespread adoption of new devices.
"We want to see that this is an expected behavior," Gelsinger said, "with consumers pledging to buy climate saver PCs."
Participating businesses are also expected to commit to buying the new devices.

The Intel® Dual Socket Extreme Desktop Platform


The ground-breaking Intel® Dual Socket Extreme Desktop Platform is the first dual socket desktop board from Intel, the world leader in silicon innovation. With dual CPU capability that provides up to 8 core processing, the Intel® Desktop Board D5400XS delivers unmatched performance for advanced digital media creation, editing and multi-threaded games.View all as table »

-Graphics performance and game enablement
Physics...AI? Bring it on.
A Flash plug-in is required to view this chart. Click here to view the table version of this page.
Benchmark description
3DMark* Vantage, from FutureMark*, is an industry standard PC gaming benchmark, designed for Microsoft Windows Vista* and DirectX10*. It includes two graphics tests, two CPU tests, and several feature tests. The CPU tests measure the contribution of the processor on 3D graphical performance while the graphics test measures game simulation performance. The overall score is a combined score of the CPU and graphics tests.

-Create 3D-images
Now create your own 3D-images in record time.
A Flash plug-in is required to view this chart. Click here to view the table version of this page.
Benchmark description
The Persistance of Vision Raytracer (POVRay*) is a tool used for creating three-dimensional graphics. The tool includes a benchmark that measures your computer's ability to render a 3D-image scene.

-3D-image rendering
With two sockets, render in half the time.
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Benchmark description
Cinebench* 10 is a test suite that assesses your computer's 3D-image rendering capabilities.

-Create slide shows from photos and videos
Refine your pictures and display them on Facebook* or MySpace*.
A Flash plug-in is required to view this chart. Click here to view the table version of this page.
Benchmark description
ProShow Gold* allows the user to combine photos, videos and music to create slide shows. The workload takes 29 high resolution jpeg photos and converts them to an mpeg2 DVD quality slideshow video file. The photos are in 3872x2592 resolution and total about 170MB. The output slideshow file is about 3min and 9 seconds.Configuration details

Intel® Core™2 Processor with vPro™ Technology


Designed from the ground up to empower IT while meeting the demanding needs of business, the Intel® Core™2 processor with vPro™ technology provides enhanced security, remote manageability, and industry–leading performance¹ so you can spend more time on strategic initiatives while reducing PC issues and downtime.²

Intel® Centrino® 2 with vPro™ Technology


Keep your workforce more secure, managed, and mobile. With security and manageability built right onto the chip, Intel® Centrino® 2 with vPro™ technology provides hardware-assisted remote isolation, diagnostics, and repair, so you can manage your mobile workforce remotely, even if the system's OS is unresponsive.¹ And with exceptional dual-core performance, 5X better wireless performanceΩ and the longest possible battery life.²

Now you can also get notebooks with Intel Centrino 2 with vPro technology in astonishingly thin and light packages. As the smallest version of Intel® Centrino® processor technology yet-50 percent smaller-you're most mobile workforce can enjoy the sleekest full-featured and performance packed notebooks³ along with improved energy efficiency and power savings.

Intel® Dual-Core Technology


Intel® Dual-Core Technology
Designed from the ground up for revolutionary energy-efficient performance, Intel® dual-core processors enable exceptional productivity enhancing features and rich multimedia experiences. As the catalyst for new processor architecture design, Intel dual-core processors have become the standard for our desktop, mobile, and server platforms.


Do more at once than ever before with Intel inside
The Intel dual-core processor consists of two complete execution cores in one physical processor. Imagine that a dual-core processor is like a four-lane highway—it can handle up to twice as many cars as a two-lane road without making each car drive twice as fast.

Similarly, with an Intel dual-core processor, you can do more at once than ever before, without slowing down:
Boost multitasking power with improved performance for highly multithreaded and compute-intensive applications
Reduce costs and use less power with energy-efficient Intel dual-core processors built on Intel® Core™ microarchitecture
Enjoy flexibility and the performance to handle robust content creation or intense gaming with multimedia-enabling technologies built in


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